SOCIAL MEDIA
MARKETING

PREPARED FOR:
${contactName} ${contactLastName}

REFERENCE:
${proposalId}

PREPARED BY:
${consultantFullname}
${consultantCompanyName}

Dear [name of client or contact person],

Thank you for the opportunity of working with [client company] to increase awareness, engagement and loyalty of [specify client brand or company]. [Your company] offers fresh and innovative social media marketing campaigns that tells your company's story, brand vision and values, and provides great tools for creating emotional connections with your audience. We have always been passionate in building relationships.

Established in [year], [your company] has witnessed and adopted to the rapid changes in social media brought about the human impulse to communicate and advances in digital technology. [Your company] specialises in digital marketing campaigns on Facebook, Instagram, YouTube, Twitter, TikTok, [specify which social media platforms].

More than 4 billion people are using social media worldwide. Not only does social give you a window into the largest addressable market online, but it shows you what actual people talk about or like. Social media is more than just a trend. It is an essential piece of your advertising and marketing strategy.

With our partnership, our goal is to [specify items you have discussed with client such as – build brand awareness, generate leads, nurture leads, implement social listening, build brand authenticity, grow your audience, generate unique content, measure marketing efforts, stay top of mind with key people, etc.]. With the use of tools such as [specify tools such as Google Trends, BuzzSumo, Buffer Publish, etc] for every stage of your social media marketing from content curation, graphic design to analytics.

Our A-team consists of [briefly discuss your team members] [Jane and Jim, our bubbly and tech savvy Social Media Managers, imaginative meme maker Tim as our Content Creator, Mike our interpretative dancer / Social Data Analyst, John our kind-hearted Community Manager and our spunky Designer Kim who does our motion and graphic designs].

Our proposal contains the complete social media marketing strategy you will need to reach the ultimate results for your [brand or company]!

If you have any questions, please don’t hesitate to get in touch. Our contact information is below. Looking forward to our collaboration!

Best Regards,

First Name Surname

Company Name
e. customer.care@quotecloud.net
p. Phone Number

Date: Tue 15 February 2022

Objective

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Note: Use S.M.A.R.T. (Specific, Measurable, Attainable, Realistic, Time Bounded) goal framework.

Example –Use social media platforms Facebook, Twitter and Instagram to sustain the conversation about {topic} and take it further by {leading them to e-commerce platform}. Double the size of followers from 30,000 to 60,000 by the end of the second quarter.

Where are we right now?

Note: Current situation of client.

Example – {Name of company or brand} is an industry leader in women’s health since 2000.

{Name of company or brand} is active on the following social media platforms: Facebook with 30,000 followers, Twitter with 10,000 followers and Instagram with 5,000 followers

Who will be our audience?

Note: Identify demographic details, interests, and behavioural traits of the client’s audience persona

Example – Women ages 25-40 living in Sydney who are potential buyers of nail polish. Interests are fashion, beauty and hygiene.

What do we tell our audience?

Note: Build trust, authority and also show brand personality. Mission statement

Example –Create and curate engaging, informative and fun social content about health to highlight {client company or brand} as the leader in providing primary health care in the city of Sydney.

When do we reach our audience?

Example –

Facebook: 4 posts per week; once a week video content between 4PM-8PM
Instagram: 1-3 posts per day
Twitter: 3 posts per day

Are we on the right track?

Example – Weekly Report on {identify KPIs such as follower growth, reach, demographics, comments, reach, clicks, shares, hashtag performance, likes and retweets} submitted every Tuesday. Monthly brainstorming and meeting updates scheduled every end of the month.

Unique Selling Point

Insert mission statement: {client company or brand}, leader in providing primary health care in the city of Sydney

**Below are the three key strengths of [client brand or company]:**

Note: identify what sets your product/service/company apart from the competition. It’s the reason why customers will choose client over competitors.

[Market share and position]
[An unusual feature]
[The first of its kind]

Who are our competitors?

Company / Brand	What are their unique selling points

Recommendations:

Social Media Goal	Action	Key Performance Indicators
[Awareness: Growing the brand]	[Boost post about a trending health topic using the hashtag #]	[Increase in followers, reach (paid and organic), impressions etc.]
[Engagement: Creating advocates]	[Partner with a local micro influencer]	[Comments, likes, shares, mentions, etc]
[Conversions and referrals: Driving leads]	[posts with CTA button that will link to website]	[Email sign ups, CTRs]

Sample Content Calendar

Key topics will be evenly spaced out across the month, with consistent boosting of Page Likes and Drive to Chat ads. Hygiene content on other related topics will be used to complete the total monthly allocation

For what month and year and social media platform

Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday
1	Launch Page Like Ad	Health Post Boosted	Health Post Unboosted	Video Ad Content	Infographic Post	7
8	Launch Click-to-Action button to Website	Health Post Boosted	Health Post Ad	Micro Influencer Video	Health Post Unboosted	14
15	Invite to Virtual Event Ad	Inspiration Post	Post with CTA to	Health Post Ad	Health Post Unboosted	21
22	Health Post Boosted	Health Post Unboosted	Health Post Boosted	Reminder Post for Virtual Event	Virtual Event	28
29	30	31

So what's it going to cost?

Detail	QTY	PRICE	COST	TAX	TOTAL
Facebook Management
Content Creation	1	1.00	1.00	0.10	1.10
Design	1	1.00	1.00	0.10	1.10
Boosting	1	1.00	1.00	0.10	1.10
Micro Influencer	1	1.00	1.00	0.10	1.10
Instagram Management
Content Creation	1	1.00	1.00	0.10	1.10
Design	1	1.00	1.00	0.10	1.10
Boosting	1	1.00	1.00	0.10	1.10


	Price	TAX	Total
One-off Cost	7.00	0.70	7.70
Total			7.70

Acknowledgement

Once you have reviewed and agree to the information above, sign this quotation to indicate your approval. The next step would be to sign our Service Agreement with reference to the documentation above plus any changes that may be noted in the presentation of this quotation.

Signed By:

About Us

TIP: put your best foot forward, is there content you can borrow from your website to add here

About Us

[We are a team of 10 people living and working in 8 countries around the world. And we’re working to build the best products to help our customers build their brands and grow their businesses on social media.

We’ve always aimed to do things a little differently. Since the early days, we’ve had a focus on building one of the most unique and fulfilling workplaces by rethinking a lot of traditional practices.

A commitment to supporting our team and our customers has helped us grow from humble beginnings to now serving more than 500 customers. Our passion for making meaningful connections flows through everything we do.

We care about building a quality product, trusted relationships with our customers, and a sense of community that connects our customers and team with one another.]